Finding new and different ways to market yourself can be difficult. Thankfully, social media provides an easy and affordable way to communicate with people. These are some tips on how to go about using social media marketing to benefit your business.
A good way to advertise your business is through Twitter. Putting in the time to understand Twitter can bring you thousands of new viewers. Take time to educate yourself on using hashtags, keywords, as well as anything else that will be useful to you when you learn about Twitter.
Invite everyone you can think of to your social media site. Even if they are not a customer, they can help make others aware of your company by just liking or following your page.
Inform all your current custumers of your new adventure into the world of SMM. If they follow you on the social media that they use, all their contacts will be able to see that. This is basically free advertising and shouldn’t be underestimated. Make good use of it!
You want to do more than just pushing products to get a lot of people to follow you. Post links or stories about providers that are relevant to your niche or industry. Try running contests, posting pictures or asking questions. Draw your readers in with engaging content. Instead of focusing on product placement, focus on product engagement. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.
Combine social media and email marketing. Add a link to your Facebook and Twitter profile in the signature of the emails you send and let people know they can use these sites to ask questions. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.
If you are adding content to Twitter often, you will get exposure in your friend’s Twitter feeds. Twitter is concerned with volume, so you have to post a lot. When your posts are short, you can make multiple updates from a single event.
When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. This allows you to reach a broader base of customers, and your YouTube users will more than likely pass on your videos to others.
Be flexible with updating your pages. When launching a major campaign or new product, plentiful updates are critical. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.
Freebies are a fun way to engage your customers through social media! Everyone loves getting something for nothing, and running a contest is an excellent strategy for drawing new followers on social media sites. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.
Check what your competitors are doing. Look at their profiles and keep track of what they share. You might want to make your page similar or go a totally different route to get more of an audience.
Use a social network to promote discounts and special offers. Facebook users will find more incentive to visit your page if you offer fresh content and special offers. Use social media sites appropriately so that your customers can learn more about who you are and feel a personal connection to your business.
Use these ideas to achieve real social media results by familiarizing yourself with its full range of possibilities. As you become more proficient, you will gain more customers.